Nissan + Star Wars AR Experience

Earlier last year, I had the chance to collaborate with Critical Mass on visualizing a Star Wars Augmented Reality Experience for Star Wars: The Last Jedi at Nissan Dealerships. Using AR as medium, potential buyers and general customers had the chance, using their mobile devices, to witness a Star Wars battle and see their vehicle of choice turn into a spaceship and most importantly, though this educational tool to test Nissan's Intelligent Mobility Technologies.

The experience was visualized using the Nissan Rogue, Maxima and Titan at Nissan Showrooms. 

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Here are some of the sketches we did in Animatic Media to help Critical Mass pitch and win it with Lucas Films:


The experience debuted in Nissan Dealerships across the US in early December 2017. Visit Nissan to learn more by clicking HERE. To read more details on how this came to life, read HERE.